Corporate Profile

About TRENDS Home
Trends Home Electrical (“TRENDS”) is a Singapore-based company that designs, manufactures, retails and does wholesale of electrical products to consumers.

Founded since 1998, TRENDS has worked to bring smart comforts to everyone through introducing technologically advanced good value electronics. With a heart to improve consumers’ living environment, the brand founder drives home this passion to continuously develop user-centric designs incorporated with smart technologies.

Moving onto its 20th anniversary and beyond, Trends seeks to grow through greater Research and Development collaboration with Research Institutes worldwide to create more innovative electronics. Currently retailing in Singapore, Malaysia and Indonesia, the brand will be extending its presence regionally to touch the lives of more consumers.

Our Vision
To be a leader in empowering the lives of consumers with our well designed and technologically advanced innovations.

Our Mission
To bring living comfort to people through quality, user-centric and affordable products that are constantly improved with our R&D.

Our Values

  • Integrity: Driven to the do the right things at the right time for its retailers, partners and customers, and always treating colleagues with care and respect. With integrity, Trends Home can be counted on to always provide reliable and quality products.
  • Excellence: To never compromise on Quality, this value guides us to strive for excellence in product development and delivering of support services of the highest level to our customers
  • Customer Centric: Being customer-centric propels us to put user-centricity and functionality at the core of all our products, prompting us to provide dedicated services to our customers.
  • Innovation: Putting on the thinking cap in all things big and small leads us to continuously improve ourselves whilst experimenting with the latest technologies and adding smart innovations to our products and processes.